If you own a land service business, a well-designed website serves as your official introduction to the internet’s global population. Isn’t it important to make a positive first impression? Revamping your business’ website is guaranteed to provide viewers with a memorable experience designed to welcome them back to your site.
Reach Business Goals
Before embarking on a complete website makeover, carefully review the goals of your site. Are you attempting to capture leads, engage visitors and promote brand awareness? The goals behind your website’s redesign will influence the outcome. Consider your ideal visitor and what they would like to see in a website.
Choose a User Interface
The overall user experience is composed of many elements, but the first to be noticed is the layout and navigation. When revamping a site, choose a user interface that makes sense for your viewer. Web design trends in 2014 include the flat UI, scrolling design and backgrounds with images and video. To gain a competitive edge, choose a user interface that is easy to navigate while maintaining visual appeal.
Develop an SEO Strategy
Search engine optimization best practices continue to change as search algorithms are programmed to work differently. Driven by big data, these adjustments affect the development and implementation of SEO strategies. With Google lending search engine result page (SERP) preference to videos and mapped locations, land service business websites must be prepared to offer these features.
Optimize for Mobile
As the number of mobile devices continues to soar, land service businesses must pay special attention to the needs of mobile users. Serving as portable resources for product and service information, smartphones and tablets have become the preferred method of internet access for professionals. To capture more leads and deliver a quality user experience, create a responsive website or mobile-only site.
Manage Content Creation
Between changes to SEO and rapidly advancing technology, the demand for fresh, original content has never been greater. When redesigning a website, think about content management needs before choosing a platform. Drupal and Wordpress are two of the most popular content management systems used by individuals and businesses alike.
Integrate Social Media
A necessity for both growing and established businesses, social media integration makes it possible for viewers to easily engage with and share your content. By encouraging social media engagement and sharing on your website, more visitors will be inclined to interact with your brand. This increase in social signals equates to improved online authority and brand visibility for your land service company.
With so many elements to consider, redesigning a website may seem overwhelming. By keeping these tips firmly in mind, you’re able to create a positive user experience that inspires visitors to return.
In what ways can your land service business’ website use a makeover?
* Image courtesy of freedigitalphotos.net
